Tag Archives: summer makeup

W3LL Tip No. 2

W3LL Tip No 2 Post Image

This month’s W3LL Tip is all about beating the heat! It’s no secret that achieving and maintaining perfect makeup in intense heat or humidity can require an application trick or two, so we tapped into our resident Green Beauty Pro, Shirley Pinkson, to find out how she uses our Realist Invisible Setting Powder to keep smudges, smears and sweaty mishaps at bay for herself and her clients.

Shirley loves using Realist as a powerful “setting” force against summer’s fiercest conditions. “First off,”, says Shirley, “Realist Invisible Setting Powder makes an amazing primer for those with oily skin or those of us existing in humid conditions. Gently buff it into your skin before applying our Altruist Foundation Powder and you’ll notice that your foundation lasts significantly longer.”

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Summer Foundation


Thanks to our friends at Birchbox, we’ve solved the summertime sadness that can happen with your foundation! Foundation gets a bad rap during the summer. “It will clog your pores.” “It feels so heavy on your skin.” And then there’s the tricky way your complexion changes shades as you get more or less sun. I was firmly in the no-foundation-till-fall camp until I became acquainted with W3LL PEOPLE, a luxe all-natural brand that makes breathable makeup with skincare benefits. Specifically, I fell in love with its foundations, which have a weightless texture, and contain ingredients like zinc oxide that help protect your face from UV rays. The key to foundation in the summer is picking the right summer-friendly formula, and learn how to apply it correctly. Co-founder and veteran makeup artist Shirley Pinkson shared her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

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Universalist Featured as a Well + Good Summer Must Have

We’re glowing extra bright from the Well + Good summer love! Check out our super-star of the season, the Universalist Multi-Use ColorStick, featured in the recent article  “7 Simple Summer Beauty Staples Every Woman Must Own.” Yep, ladies it’s time to arm your makeup back with the go-to product of the summer for your eyes, cheeks and lips! Cue the totally gush worthy clip of the Well + Good article below. Blush. Blush.


Shop our full collection of Universalist colors here.