Tag Archives: organic

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

Swatched Purist 62

W3LL PEOPLE Purist No 62 - a beautiful satin coral blush that is nontoxic, vegan and cruelty-free.

Each season our team of green beauty pros creates an Essentials Collection. These products create a makeup  look that highlights the seasons biggest beauty trends and our current obsessions to help you create a new look without all the guesswork. Our fall/winter look highlight luminous, dewy skin, dark lips and cheeks that have been kissed with just the right amount of color. Nothing takes the edge off those mean winter winds like a pop of pretty pink on your cheeks – get the right blush and you can mimic the cold winters flattering flush.


Our current Essentials Collection can be found here and the look centers around our Purist Blush Powder 62, a satin coral. Purist 62 is delicate and offers a subtle and natural pop of peach. We suggest smiling into the mirror and buffing Purist 62 into the very apple of your cheeks, then topping with Realist Invisible Setting Powder to help the color look muted and soft, as if you are glowing from within! But that’s not only the thing that makes Purist 62 one of our favorite product selections for winter. It is formulated with a potent infusion of green tea, aloe and chamomile that helps to soothe skin and protect it from winter’s elements.

Our experts have paired Purist 62 with the perfect lip + eye colors, so head over to our current Essentials Collection to shop all of the products.

W3LL PEOPLE Purist No 62 - a beautiful satin coral blush that is nontoxic, vegan and cruelty-free.

W3LL PEOPLE SWATCHED 62 Fall and Winter Essentials Makeup Look - nontoxic, vegan, cruelty-free!

Foundation Selector

W3LL PEOPLE's foundations are natural, organic, cruelty free and vegan. Here's how to find the perfect shade for you!

Many of us rely on makeup to perfect our skin, but often times it’s the chemical-filled makeup itself causing the blemishes and discoloration we work so hard to cover up. Make a more positive impact on your body’s largest organ (your skin!) and switch to an all-natural foundation. Our Altruist Foundation Powder and Narcissist Foundation Sticks  are loaded with organic aloe to provide soothing, anti-inflammatory treatment to your skin while you wear it. They are formulated to even your skin tone with a moderate amount of coverage while still allowing your natural radiance to shine brightly.

Select the perfect product for you and then find the perfect color for your skin tone using our W3LL Matched Foundation Selector! Our Altruist Foundation Powder was selected as the best foundation for sensitive skin by  New Beauty and  is available in 8 shades. Providing weightless, flawless coverage that also nourishes and rejuvenates skin with organic aloe while zinc and titanium go to work protecting your skin against environmental damage. Our Narcissist Foundation Stick was selected as Elle Magazine’s favorite foundation. It provides a soft-focus finish while balancing skin tone and diminishing imperfections. The stick design is ideal for portability and mess-proof application on the go. Both products are free from artificial preservatives, parabens, chemicals, dyes, fragrance, silicone, dimethicone, pthalates, sulphates, petroleum, talc, bismuth oxychloride and nanoparticles.

Curious how to use the products? Pull up a chair, #NaturalWarrior, and watch our video tutorials for Altruist Foundation Powder and Narcissist Foundation Stick. The image below shows a range of shades, demonstrated on members of our W3LL Team! Click on it to visit our Foundation Selector. Didn’t find your match in those images? Send us an image to get an expert match and customized recommendations by our Green Beauty Pros by emailing info@w3llpeople.com.

Already found your perfect shade? Share a quick pic on Instagram with #W3LLMatched and tag us @W3LLPEOPLE so we can see how you glow!

W3LL PEOPLE's foundations are natural, organic, cruelty free and vegan. Here's how to find the perfect shade for you!


Elle Green Star Award
W3LL PEOPLE has been selected as a ‘GREEN STAR’ by ELLE MAGAZINE! Fifteen top beauty pros selected their favorite brands to be included in the seventh annual ranking of the best of the best in natural and organic cosmetics.

In particular, W3LL PEOPLE Hedonist All-Natural Mineral Bronzer and Hypnotist Natural Eyepencil were picked as faves by the discerning judges.

See article: http://bit.ly/19OfzCl

W3LL Said: Austin Monthly, September 2009

W3LL PEOPLE Universalist Stick gets top billing in Austin Monthly, October 2009
W3LL PEOPLE Universalist Stick gets top billing in Austin Monthly, September 2009

W3LL PEOPLE just received editorial coverage in the September 2009 issue of Austin Monthly. The Universalist stick was featured for its multitasking abilities, which is a godsend for those of us who want toxin free beauty in a flash.

The caption reads: “One simple stick gives you color anywhere you want it–eyes, cheeks or lips. Color options vary”

Don’t forget, you can purchase your own hardworking, timesaving Universalist stick from the comfort of your home, or while at work! Now that’s multitasking…

Be W3LL!