The Power of Pearl Powder
- Thursday, 04 May 2017 15:21
Hold on to your makeup bag, natural beauties, because we’ve got some exciting news! W3LL PEOPLE is infusing luxurious Freshwater Pearl into our cosmetics to boost radiance and collagen production!
Crushed Freshwater Pearl Powder can now be found in our supercharged Altruist Foundation Powder, Narcissist Foundation Sticks, Realist Setting Powder, Bio Bronzer Powder and Bio Brightener Invisible Powder. This lustrous ingredient is sustainably sourced and is packed with age-defying benefits for your skin.
Pearls have been prized for centuries as adornment, but did you know they have also been valued for their ability to condition and perfect the complexion? Precious Pearl Powder is nutrient dense and has been used for thousands of years in facial treatments across cultures in Egypt, China and Japan (the Geisha have long cherished pearl powder as one of their best kept beauty secrets).
All that sounds great, but is there any science to back up the ‘power of the pearl’? The answer is definitely yes! Pearls are a potent antioxidant that help restore your body’s super-critical enzymes and reduce peroxidation. Pearls also contain polysacchariddes, 17 amino acids, more than 30 trace minerals and vital proteins which help stimulate the body’s regeneration of collagen (which is what keeps your skin looking youthful). The science behind pearls is exactly why this natural wonder is now a key ingredient in our makeup collection.
If you loved our cosmetics before, you’re going to be stunned by these remixed and remastered formulas. Our pearl-packed makeup will improve your natural radiance and offer more therapeutic skin benefits than ever before. You’ll find them to be creamier, with beautiful satin finishes that leave your skin hydrated and glowing. Our favorite facet of pearl powder is it’s ability to create a subtle, soft focus effect that blurs lines and diminishes imperfections, naturally.
Do you believe in the power of the pearl? Try one of our newly improved products and see the results for yourself! Shop W3LLPEOPLE.com then share your experiences and reviews with us on Instagram @W3LLPEOPLE and using #BEW3LL.
W3LL PEOPLE Altruist Foundation Powder Re-Imagined
- Friday, 24 February 2017 15:23
They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder
was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist
. Our fans seemed to agree, making our Altruist Foundation
Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder
: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea, but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder
, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
If you’ve been a long-time fan of Altruist
, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula! It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram
E and #BEW3LL