Tag Archives: eyeliner

Bright Eyes Kit

The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE

We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty darn affordable (yo, it’s currently $29!). We all know that the products we put on our skin can be absorbed directly into our precious bodies (we’ll spare you the lecture), and that sentiment is even more urgent when it comes to the products you are using around your eyes.

Conventional mascaras, eyeliners and eyeshadows can contain a variety of harmful ingredients, such as parabens, aluminum powder, propylene glycol, retinyl acetate and more words that are exhausting to type. These ingredients can not only cause irritation and allergic reactions, but they can also cause biochemical or cellular level changes. What?! All from a little mascara? Yes, ma’am.

Our products are not only natural and nontoxic, but they are also powerful performers! Our formulas are thoroughly tested, because we believe that natural, safe, nontoxic cosmetics can kick the ass of any conventional beauty product and we want to prove that perfectly lined eyes and bold, fluffy lashes are attainable with natural products.

The best natural mascara and eyeliner from W3LL PEOPLE, modeled by Laura Ehlers.

Our Bright Eyes Kit contains our award-winning Expressionist Mascara and our all-natural Hypnotist Eyepencil. Our Expressionist Mascara is 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal-tar free, aluminum free, fiber-free and clump-free! It is instead formulated with a dose of sunflower seed oil to help improve the overall health of your lashes. Our Hypnotist Eyepencil also ditches all those nasties, and is instead designed to be moisturizing and nourishing to the eye area.

Grab your kit, create a beautiful eye look and share it with us on Instagram with #NaturalWarrior!

 The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE


Elle Green Star Award
W3LL PEOPLE has been selected as a ‘GREEN STAR’ by ELLE MAGAZINE! Fifteen top beauty pros selected their favorite brands to be included in the seventh annual ranking of the best of the best in natural and organic cosmetics.

In particular, W3LL PEOPLE Hedonist All-Natural Mineral Bronzer and Hypnotist Natural Eyepencil were picked as faves by the discerning judges.

See article: http://bit.ly/19OfzCl

We Always Knew You Were a Natural Hypnotist.

Let’s face it, when it comes to using eyeliner for a bold and dramatic look, nobody did it better than Ancient Egypt. Ancient Egyptians were so enamored with the idea of eye-enhancing makeup that it symbolized royalty, protection, and health with a hieroglyph of its very own. Can you say Cleopatra?

But, of course, there’s a bit of a catch. And in this case, it’s the kohl Egyptians established as the go-to ingredient in eyeliner. Sure, kohl can provide rich, saturated color, but da da da… it also provides a very unhealthy dose of lead! And, in case you’ve been too busy straightening your hair to notice, exposure to lead is associated with TONS of health problems, like death and, even worse, mood disorders.

Thanks, Ancient Egypt.

We shouldn’t be too hard on them though, they did have a pretty great sense of style. And we can’t really blame Ancient Egypt for being…ancient, can we?

But this is the 21st century ladies, and there’s just no reason looking gorgeous should cost us our physical and mental health. W3LL PEOPLE feels your pain. Maybe toxic chemicals were okay for women thousands of years ago, but we think it’s time to ask for some modern natural eye makeup. So, we did. We asked W3LL PEOPLE founder and cosmetic dermatologist Rene Snyder to help us out, and boy, did she deliver. We’re ecstatic about the design of our new organic black velvet eye-pencil, which is not only safe for your eyes, but for every last little bit of you.

We’re so entranced by our newest eyepencil that we’ve decided to call it “The Hypnotist.” We’re not saying our all natural eye pencil will make you royalty, but at least you can still be healthy when you want to look like a Queen.

Buy Now: ONLY $16.50