The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to teach them a look that is appropriate for work, and that can be easily transitioned to evening with a few quick updates. Shirley knows fall is all about the smokey eye. She is also an expert at achieving a slept-in-look so you don’t look like you spent hours doing it. The best part of a smokey eye—aside from the fact that it’s undeniably sexy—is that it’s all you need. Shirley’s favorite part of this all eye look is that you can choose your weapon between a eye or a lip look without doing both.


Before Work you can create the base for this fabulous look.

STEP ONE: Line Your Eyes

Using W3LL PEOPLE Hypnotist Eyeliner in black, draw a line along your upper lashes. Flick it out at the outer corners to create a little wing.

STEP TWO: Keep The Rest Of Your Face Neutral

Give your face a subtle wash of color by dabbing W3LL PEOPLE Universalist Multi-Stick: 9 in Nude Flush on your lips and cheeks with your fingertips.


After work you can take your eyes to the next level.

STEP THREE: Smudge Your Liner

Use your fingertip to smudge the “wing” inward, toward the center of your lid.

STEP FOUR: Add Eyeshadow

Press W3LL PEOPLE Elitist Eyeshadow 88 in Sparkling Plum on top of the smudged liner with a brush. Keep it restricted to the lower part of the upper lid, near the lash-line. then, use what’s left on your brush and smudge it under your eye.

Images courtesy of Ivanka Trump
Photographer: Nathan Lraxberger
Model: Tova Wåhlin, Trump Models
Hair: Glamsquad