As pioneers of the clean beauty world, our team at W3LL PEOPLE always gets excited when a non-toxic makeup ingredient comes along and totally knocks its non-clean counterpart out of scene. One such star is broccoli seed oil. It’s our hero ingredient in our beloved Bio Booster serum, and it’s the perfect replacement for Dimethecone– one of the most widely used ingredients in cosmetics. 

Ummm, What’s Dimethicone? 

Perhaps you haven’t heard of Dimethicone, but we can pretty much guarantee you’ve probably used a product that contains it. If you haven’t used it, big ups to you; you’re a clean beauty pioneer just like us ;). But a little background on Dimethicone: it’s a silicone-based fluid that works as an anti-foaming agent and, like other silicone-based products, it spreads easily, gives off a smooth finish, and from a product standpoint can help fill in fine lines and wrinkles. While Dimethicone isn’t outright toxic or harmful to the skin (the FDA has approved Dimethicone as safe in over the counter products and cosmetics) it’s silicone base can be drying on skin over time, and its coating properties form a thick barrier on the surface of the skin, trapping dirt, makeup, and bacteria under its surface. It also makes natural processes like sweating or sloughing off dead skin cells more difficult for your skin to perform. To top it off, Dimethicone is a non-biodegradable substance, meaning it’s not doing any good for our planet, either!


Bring on the Broccoli Seed Oil

Enter broccoli seed oil. Broccoli seed oil is extracted from–you guessed it–broccoli. It’s packed with a slew of vitamins and antioxidants responsible for hydrated, balanced skin. Broccoli seed oil is also rich in Vitamin A, one of they key ingredients in retinol products, which are known for their ability to repair damaged and wrinkled skin. But while chemically-derived vitamin A can be irritating for the skin, broccoli seed oil nourishes and promotes skin cell turnover for a glowing, firm complexion.

Similar to Dimethicone (but without the icky stuff) broccoli seed oil also has a smoothing effect thanks to its extremely high Omega-9 and Omega-6 fatty acid content. Because of broccoli seed’s smoothing properties, it’s a perfect substitute to use as a dimethicone-free makeup primer. 


Both our Bio Booster serum and our Bio Tint Multi-Action moisturizer are formulated with broccoli seed oil to smooth and brighten skin. We like to add a few drops of the Bio Booster serum into our Bio Tint moisturizer to get a fresh, dewy palette before applying makeup. Both are also great go-to’s during colder months when skin is flaky, sensitive, and in need of some helpful hydration. The fatty acid content of broccoli seed oil also aids in calming inflammatory skin issues like acne, rosacea, and eczema. So, yes, it’s basically a holy grail of oils. 

One of the most incredible benefits of Broccoli seed oil is that it also contains a compound called Sulforaphane, which protects cells against UV damage that can cause cancer. While we would never recommend quitting sunscreen, broccoli seed oil is a great extra layer to wear under sunscreen as it creates a protective barrier from free radicals and environmental stressors. 


How Will It Feel On My Skin? 

In short? Amazing. Broccoli seed oil is light and non-greasy, especially when it’s been cold pressed from the broccoli seed itself. Broccoli seed oil absorbs easily into the skin and doesn’t leave a sticky residue that oils like coconut can. It has a light, open fragrance that’s earthy but not overpowering. Our Bio Booster serum, which counts Broccoli seed oil as one of its key ingredients, recently got an upgrade and now boasts scents of lavender and rose which mingle perfectly with the Broccoli seed scent. In addition to BSO, our Bio Booster serum is also formulated with Sea Buckthorn, Turmeric, Rose Hip, and Pomegranate to repair and rejuvenate skin.

If you consistently start using broccoli seed oil in your daily beauty routine, you can look forward to the following benefits:

So maybe all those years ago when you argued with mom about eating your broccoli, she was actually onto something. And if you’re still a broccoli hater today, at least your skin can still reap all of its benefits with Broccoli seed oil! 🙂