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Latest Posts

  • Stick It Out This Winter: Must-Have Hydrating Essentials for the Season

    Stick It Out This Winter: Must-Have Hydrating Essentials for the Season

      Winter skin is real, amiright?!Love winter or dread winter, one thing can be agreed upon: your skin needs a…
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  • Exploring the Meaning of Wellness

    Exploring the Meaning of Wellness

    Wellness is a low-fat diet. Wellness is an all-fat diet. Wellness is spinning class. No, wellness is yoga. Being "well"…
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  • Broccoli Seed Oil: Your Next Beauty Shelf Staple

    Broccoli Seed Oil: Your Next Beauty Shelf Staple

    As pioneers of the clean beauty world, our team at W3LL PEOPLE always gets excited when a non-toxic makeup ingredient…
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  • The W3LL PEOPLE Holiday Gift Guide

    The W3LL PEOPLE Holiday Gift Guide

    HERE.WE.GO! Thanksgiving has come to a close, and we’ve arrived at the always-busy stretch of time when holiday tunes are…
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  • Meet the Lipstick Angels

    Meet the Lipstick Angels

    This week, we're kicking off our #COLORMEBRAVE campaign, an effort to encourage all women-- wherever they may be in their…
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  • Healthy Swap: Nudist Multi-Use Cream Stick

    Healthy Swap: Nudist Multi-Use Cream Stick

    What does our Nudist Multi-Use Cream Stick have in common with Benefit's Benetint Stain? These two products both offer quick…
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  • Healthy Makeup Swap: Multi-Stick Nude Series

    Healthy Makeup Swap: Multi-Stick Nude Series

      Our Universalist Multi-Sticks are made for the person that wants it all. It combines multi-use color, powerful organic antioxidants…
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  • All the Fall Feels...Our W3LL Spice Fall Essentials Look

    All the Fall Feels...Our W3LL Spice Fall Essentials Look

    Monday marked the first official day of fall—woot! And while we’ve been figuring out how to adjust our skincare routines…
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  • The Best Skincare & Makeup Routines for Transitional Temps

    The Best Skincare & Makeup Routines for Transitional Temps

    It’s officially here. We’ve arrived at the time of year when it’s definitely not quite fall, yet little hints of…
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  • Tried & Tested EWG-Verified Bronzers for Fall

    Tried & Tested EWG-Verified Bronzers for Fall

    The final days of summer are here. The warm weather may be ending, but that doesn't mean your glow has…
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  • 11 Years of Clean Beauty: Marking Milestones with Friends

    11 Years of Clean Beauty: Marking Milestones with Friends

    Yep, it’s finally here: 11 years. Eleven years in the making of W3LL PEOPLE and it feels so d*mn good…
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  • Celebrating Pride Month at W3LL PEOPLE

    Celebrating Pride Month at W3LL PEOPLE

    Culturally, there’s a big conversation around inclusivity and fluidity, particularly in the makeup world, which is a bit ironic considering…
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  • Eye Love You in the Nude

    Eye Love You in the Nude

    The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural…
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  • Practice Safe Sun! W3LL PEOPLE offers clean alternatives to toxic SPF

    Practice Safe Sun! W3LL PEOPLE offers clean alternatives to toxic SPF

    Summer is nearing and I am sure you're eager to catch some ‘rays! But friends, before we slather on that…
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  • Expressionist Brow Gel by W3LL PEOPLE

    Expressionist Brow Gel by W3LL PEOPLE

    Are you ready to elevate your brow game, Brave Beauty? This week we unveiled our latest green beauty innovation, our…
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  • Plum Smoky Eye

    Plum Smoky Eye

    Hello Brave Beauties, it's Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to…
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  • Winter Skin

    Winter Skin

    Regardless of how great your skincare routine, it's normal for your skin to feel a bit dull and lifeless in…
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  • ...and the average woman consumes 5lbs. of lipstick in her lifetime.

    HUNDREDS OF LIPSTICKS CONTAMINATED WITH LEAD, reports new FDA study Levels up to twice as high as previously reported; L’Oreal…
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  • 3 Reasons to Love Narcissist Foundation Stick

    3 Reasons to Love Narcissist Foundation Stick

    Our Narcissist Foundation Stick is about to replace your liquid foundation! Here are three reasons why you're going to love…
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  • W3LL Kiss and Tell: Five Surprising Ingredients Found Hiding in Lipstick

    Fashion mavens around the world have long relied on lipstick to add that special burst of color to their overall…
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  • How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

    How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

    We were so honored by this recent interview shared by Thrive Market! If you're curious about how W3LL PEOPLE came…
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  • 3 Green Beauty Products to Buy First

    3 Green Beauty Products to Buy First

    Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic…
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  • Nontoxic Holiday Makeup

    Nontoxic Holiday Makeup

    Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I'm going to show you one of my favorite classic…
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  • Go Green for the Holidays with W3LL PEOPLE

    Go Green for the Holidays with W3LL PEOPLE

    Join our team of green beauty gurus as we help you check off some of the people on your holiday…
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  • Optimist Lipstick Collection by W3LL PEOPLE

    Optimist Lipstick Collection by W3LL PEOPLE

    A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and…
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  • GET TOTALLY BAKED: NEW BAKED MAKEUP COLLECTION BY W3LL PEOPLE

    GET TOTALLY BAKED: NEW BAKED MAKEUP COLLECTION BY W3LL PEOPLE

      You've fallen in love with our Bio Base Baked Foundation, but did you know that you can get totally…
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  • GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

    GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

    The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can't…
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  • The Right Way to Wear Bronzer

    The Right Way to Wear Bronzer

    Want to see a wizard at work? Pour yourself another cup of coffee and then head over to Camille Styles…
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  • W3LL PEOPLE Studio in Austin, Texas

    W3LL PEOPLE Studio in Austin, Texas

    It’s an honor to say that W3LL PEOPLE is available coast to coast, at hundred of independent stockists, who we…
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  • Q+A with the Founders of W3LL PEOPLE

    Q+A with the Founders of W3LL PEOPLE

    We still can’t believe that this month marks our 10 Year Anniversary! There’s no denying that green beauty is here…
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  • 10 Years of Being W3LL

    10 Years of Being W3LL

    The “3” in W3LL PEOPLE represents the beauty brand’s three founders—a unique trio made up of an elite makeup artist,…
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  • 3 Steps to Flawless Coverage

    3 Steps to Flawless Coverage

    Your time is precious and so is your counterspace. You have things to do and people to see and you…
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  • DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

    DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

    Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time…
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  • Why Black Clay is Your New BFF

    Why Black Clay is Your New BFF

    If you've been around here for a minute, then you already know that we are huge fans of Osmia Organics.…
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  • 7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics

    7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics

    By now we hope you've heard of our supercharged, plant-based, nontoxic cosmetics. But perhaps you're still on the sideline, watching…
    Read More
  • Get the Look: Amanda Seyfried

    Get the Look: Amanda Seyfried

    When the stars took to the red carpet at the 2018 Met Gala there was an extra special guest in…
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  • Be W3LL, Mama

    Be W3LL, Mama

    As a mother the days can be long and difficult, but man does the exhaustion seem to melt away when…
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  • Our Spring Beauty Box is Here!

    Our Spring Beauty Box is Here!

    This week we launched our Spring Beauty Box, and you won’t want to miss your chance to grab this exclusive…
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  • Let's Face It

    Let's Face It

    We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and…
    Read More
  • Perfectly Purple Smokey Eye Tutorial

    Perfectly Purple Smokey Eye Tutorial

    Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that…
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  • 5 Simple Steps to Reading Ingredient Labels That Will Help You Detox Your Beauty For Good

    5 Simple Steps to Reading Ingredient Labels That Will Help You Detox Your Beauty For Good

    It’s no secret that there are products on the market that contain nasty ingredients known to cause everything from allergic…
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  • Narcissist Foundation Stick

    Narcissist Foundation Stick

    If last week's Cream vs Liquid Foundation post didn't convert you to our Narcissist Foundation Stick, this week's Q + A…
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  • Cream vs. Liquid Foundation

    Cream vs. Liquid Foundation

    Our Narcissist Foundation Stick is an award-winning best-seller that is known to quickly convert anyone who tries it into a…
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  • I'm At My Finest

    I'm At My Finest

    I don't claim to be great at everything, but I do think that if there's one thing I'm pretty great…
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  • 5 STEPS TO HYDRATED WINTER BEAUTY

    5 STEPS TO HYDRATED WINTER BEAUTY

    While we love the arrival of winter and all the joys that come with the season, the dry winter air…
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  • Master Fall Makeup And Keep Summer Glowing!

    Master Fall Makeup And Keep Summer Glowing!

    As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors,…
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  • Best Moisturizer with SPF

    Best Moisturizer with SPF

    The EWG (Environmental Working Group) is the leading resource when it comes to rating personal care products. Their standards are…
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  • Summer Skin Essentials

    Summer Skin Essentials

    Summer officially arrived on June 20th, but I think many of us have been "feeling the heat" the past couple…
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  • New Product! W3LL PEOPLE Bio Booster Facial Serum

    New Product! W3LL PEOPLE Bio Booster Facial Serum

    Give your beauty routine a much deserved boost with W3LL PEOPLE's NEW all-in-one Bio Booster Facial Serum. Our team is…
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  • The Power of Pearl Powder

    The Power of Pearl Powder

    Hold on to your makeup bag, natural beauties, because we've got some exciting news! W3LL PEOPLE is infusing luxurious Freshwater…
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  • Dump Your Junk

    Dump Your Junk

    If you've been telling yourself that you'll make the switch to nontoxic beauty products there is no better time than…
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  • Healthy Makeup Swap: Our Nudist Colorbalms

    Did you know that the average woman consumes between 4-7 pounds of lip products over the course of her lifetime?…
    Read More
  • Get the Look: Michelle Williams

    Get the Look: Michelle Williams

        Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the…
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  • W3LL PEOPLE Altruist Foundation Powder Re-Imagined

    W3LL PEOPLE Altruist Foundation Powder Re-Imagined

    They say good things take time. They also say if it isn't broke, don't fix it. Well, we've never really…
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  • W3LL PEOPLE for Target

    W3LL PEOPLE for Target

    W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with...drum roll please…Target! Building upon…
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  • Nontouring with our NEW Natural Contour & Highlight Duo

    Nontouring with our NEW Natural Contour & Highlight Duo

    Dear Face: meet nontouring. Just when you thought the millionth YouTube tutorial attempt was going to help you master your…
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  • Bio Tint Multi-Action Moisturizer has Arrived

    Bio Tint Multi-Action Moisturizer has Arrived

    Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today…
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  • NEW!! Expressionist Liquid Eyeliner

    NEW!! Expressionist Liquid Eyeliner

    Hello, internet, can you hear us? We're a tad bit nervous that this post might cause you to go up…
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  • W3LL PEOPLE 2016 Holiday Kit

    W3LL PEOPLE 2016 Holiday Kit

    We're making our list, and checking it twice. So, Brave Beauty, have you been naughty or nice? We know you've…
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  • Keep that Glow!

    Keep that Glow!

    We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the…
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  • Help Us Defeat Cancer

    Help Us Defeat Cancer

    In the early days, when W3LL PEOPLE was merely a concept being carefully crafted by three dreamers, the diagnosis of…
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  • New Formula: Bio Brightener Invisible Powder

    New Formula: Bio Brightener Invisible Powder

    Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors.…
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  • Get Nude, be happy and Win $150!

    Get Nude, be happy and Win $150!

    We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series.…
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  • Back To School

    Back To School

    We at W3LL PEOPLE have made no secret of our tireless mission to lead a new generation of beauty committed…
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  • Get The Look Margot Robbie

    Get The Look Margot Robbie

    It happens every summer. I remind myself about sun damage and dutifully slather on the SPF like any good #NaturalWarrior…
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  • We think equality is beautiful.

    We think equality is beautiful.

      W3LL PEOPLE is proud to lead a new generation of socially responsible brands focused on improved health and reduced…
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  • Summer Essentials Kit

    Summer Essentials Kit

    The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a…
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  • Healthy Makeup Swap: Bio Bronzer

    Healthy Makeup Swap: Bio Bronzer

    You'll hear a lot of celebrities, makeup artists and everyday average women proclaim that bronzer is the one product they…
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  • W3LL PEOPLE's Summer Skin  Solution

    W3LL PEOPLE's Summer Skin Solution

    Yes ladies, summer is finally here. Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that…
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  • WP Loves Moms

    WP Loves Moms

    When asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it's true,…
    Read More
  • W3LL PEOPLE Launches in Whole Foods Market® Midwest 

    W3LL PEOPLE Launches in Whole Foods Market® Midwest 

    Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin…
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  • W3LL PEOPLE BECOMES EWG VERIFIED

    W3LL PEOPLE BECOMES EWG VERIFIED

    We at W3LL PEOPLE have made no secret of our tireless mission to lead a new generation of beauty committed…
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  • Eyes are Blooming

    Eyes are Blooming

    A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should…
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  • W3LL PEOPLE Joins Whole Foods Market

    W3LL PEOPLE Joins Whole Foods Market

    W3LL PEOPLE Joins Whole Foods On A Clean Cosmetic Crusade W3LL PEOPLE is proud to announce the launch of our…
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  • Healthy Makeup Swaps: Round 1

    Healthy Makeup Swaps: Round 1

    Living W3LL is about making healthier choices. We can't avoid all of the bad things that life throws at us,…
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  • Pink Essentials

    Pink Essentials

    You're sure to look fresh and totally rejuvenated with this simple 4-product makeup look featuring a few products from The…
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  • W3LL DONE: Jennifer Lawrence

    W3LL DONE: Jennifer Lawrence

    Are you picking up on what we're layin' down, #NaturalWarrior? We're all about pink right now and it's probably obvious…
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  • W3LL Tip #4

    W3LL Tip #4

    Nothing freshens up your face like a pop of pink on your cheeks or lips and our green beauty pros…
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  • Bio Correct Multi-Action Concealer Application

    Bio Correct Multi-Action Concealer Application

    Our newest product, Bio Correct Multi-Action Concealer, is a game-changer and we can't wait for you to take it for…
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  • New! Bio Correct Multi-Action Concealer

    New! Bio Correct Multi-Action Concealer

    It is finally time to introduce you to the newest member of the W3LL PEOPLE family. Our Bio Correct Multi-Action…
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  • Bright Eyes Kit

    Bright Eyes Kit

    We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty…
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  • Swatched Purist 62

    Swatched Purist 62

    Each season our team of green beauty pros creates an Essentials Collection. These products create a makeup look that highlights…
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  • The Power of Green Tea

    The Power of Green Tea

    Health gurus have been singing the praises of drinking green tea for years now. Guzzle it down and get glowing!…
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  • Natural Contour Kit

    Natural Contour Kit

    Contouring can work some serious magic. It gives your face a healthy glow and can help you achieve the overall…
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  • Choose your Weapon

    Choose your Weapon

    The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or…
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  • Going for the Gold

    Going for the Gold

    'Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer…
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  • Get Into Our New Colors This Holiday!

    Get Into Our New Colors This Holiday!

    You're fierce and you love having options, we know! That's why we're so excited to tell you that two of…
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  • W3LL DONE: Julia Roberts

    W3LL DONE: Julia Roberts

    We're back with another installment of W3LL DONE, our blog feature where we show you how to get the red…
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  • THE 411 ON EXPIRATION DATES FOR NATURAL AND ORGANIC PRODUCTS

    THE 411 ON EXPIRATION DATES FOR NATURAL AND ORGANIC PRODUCTS

    Will natural and organic makeup and skincare go bad more quickly than conventional products? The answer is……….not necessarily. While chemical…
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  • A Peachy, On-Trend Beauty Look You Can Do In 5 Minutes

    A Peachy, On-Trend Beauty Look You Can Do In 5 Minutes

    The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…
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  • Get a Vacation Glow in 5 Minutes

    Get a Vacation Glow in 5 Minutes

    The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…
    Read More
  • W3LL Tip No. 3

    W3LL Tip No. 3

    Oh winter, you can be so charming! Holiday parties. Time with family. Maybe a few gifts tied up with string,…
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  • Fall's Ultimate Accessory: The Smokey Eye

    Fall's Ultimate Accessory: The Smokey Eye

    The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…
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  • Swatched Elitst 83

    Swatched Elitst 83

    Our Elitst Eyeshadow Powders are a not just potent, pigment-packed color for your lids, they also multi-task when mixed into…
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  • Bronze Goddess All Year

    Bronze Goddess All Year

    As the sun starts setting earlier and earlier you can almost feel the lack of Vitamin D (sigh). While bronzer…
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  • Just Peachy

    Just Peachy

    Bronzer is a year-round love affair (more about that next week) but in the winter we encourage you to embrace…
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  • W3LL DONE: Hannah Davis

    W3LL DONE: Hannah Davis

    So much of our inspiration for fashion and face radiates down from the red carpets of A-list events. Here at…
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  • Fall Face Essentials

    Fall Face Essentials

    Have you felt it yet, #NaturalWarrior? The change of seasons is upon us and as the leaves begin to change…
    Read More
  • Foundation Selector

    Foundation Selector

    Many of us rely on makeup to perfect our skin, but often times it's the chemical-filled makeup itself causing the…
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  • W3LL PEOPLE Teams With Target

    W3LL PEOPLE Teams With Target

    W3LL PEOPLE is proud to announce the launch of our healthy, honest, high performance makeup with, drum roll please...Target. “W3LL…
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  • Going Green: Eyeshadows

    Going Green: Eyeshadows

    Thinking of cleaning up your beauty routine? Why not start with your eyes? W3LL PEOPLE Elitist Eyeshadows are beautifully pigmented,…
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  • Swatched: Nudist Colorbalm No. 8

    Swatched: Nudist Colorbalm No. 8

    What happens when lipstick and lip balm get together for a party? A lovechild is born, and that baby is…
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  • Currently Crushing on Naturally Betsy

    Currently Crushing on Naturally Betsy

    We get it. Cleaning out all the nasty products loaded with unhealthy chemicals in your bathroom vanity, like deodorants, is…
    Read More
  • W3LL Tip No. 2

    W3LL Tip No. 2

    This month's W3LL Tip is all about beating the heat! It's no secret that achieving and maintaining perfect makeup in…
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  • Summer Foundation

    Summer Foundation

    Thanks to our friends at Birchbox, we've solved the summertime sadness that can happen with your foundation! Foundation gets a…
    Read More
  • 5-Minute Face Look #2

    5-Minute Face Look #2

    No need for hours in the sun or a trip to the spray booth here! Just a few adjustments to…
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  • Swatched: Universalist Multi-Stick No. 7

    Swatched: Universalist Multi-Stick No. 7

    Your Instagram feed might be missing something: beautiful photographs of fresh cut peonies. Peony season has come to and end.…
    Read More
  • Hypnotist Eyepencil in Brown

    Hypnotist Eyepencil in Brown

    Our skin absorbs more than 60% of what we put on it, including creams, oils and cosmetics. We've becoming increasingly…
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  • W3LL food: Grapefruit & Avocado Salad

    W3LL food: Grapefruit & Avocado Salad

    The opening of your local farmers market means it is the season to add healthy foods into your diet, including…
    Read More
  • S.W. Basics

    S.W. Basics

    3 Things to Know About Us + Our Makeup Remover! When our friends at W3LL PEOPLE asked us to write a…
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  • 5-Minute Face Look #1

    5-Minute Face Look #1

    We're excited to share some of our favorite 5-minute makeup looks with you through this new feature! A 5-minute face…
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  • W3LL Tip No. 1

    W3LL Tip No. 1

    We're rejoicing over the dewy skin trend and love nothing more than skin that looks hydrated and natural. Gone are…
    Read More
  • Trendspotting: Coral

    Trendspotting: Coral

    A large, juicy slice of watermelon and the smell of strawberries ripening on the vine are two of my most…
    Read More
  • Look Into The Light.

    Look Into The Light.

    Ahhh wintertime. Now that the holidays are over, we can start to wind down and begin the beautiful process of…
    Read More
  • The Expressionist: Dianna Agron Doesn't Leave Home Without it!

    The Expressionist: Dianna Agron Doesn't Leave Home Without it!

    We have to admit we have a little bit of a crush on Dianna Agron. Shirley Pinkson, W3LL PEOPLE makeup…
    Read More