Winter skin is real, amiright?!Love winter or dread winter, one thing can be agreed upon: your skin needs a…

Wellness is a low-fat diet. Wellness is an all-fat diet. Wellness is spinning class. No, wellness is yoga. Being "well"…

As pioneers of the clean beauty world, our team at W3LL PEOPLE always gets excited when a non-toxic makeup ingredient…

HERE.WE.GO! Thanksgiving has come to a close, and we’ve arrived at the always-busy stretch of time when holiday tunes are…

This week, we're kicking off our #COLORMEBRAVE campaign, an effort to encourage all women-- wherever they may be in their…

What does our Nudist Multi-Use Cream Stick have in common with Benefit's Benetint Stain? These two products both offer quick…

  Our Universalist Multi-Sticks are made for the person that wants it all. It combines multi-use color, powerful organic antioxidants…

Monday marked the first official day of fall—woot! And while we’ve been figuring out how to adjust our skincare routines…

It’s officially here. We’ve arrived at the time of year when it’s definitely not quite fall, yet little hints of…

The final days of summer are here. The warm weather may be ending, but that doesn't mean your glow has…

Yep, it’s finally here: 11 years. Eleven years in the making of W3LL PEOPLE and it feels so d*mn good…

Culturally, there’s a big conversation around inclusivity and fluidity, particularly in the makeup world, which is a bit ironic considering…

The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural…

Summer is nearing and I am sure you're eager to catch some ‘rays! But friends, before we slather on that…

Are you ready to elevate your brow game, Brave Beauty? This week we unveiled our latest green beauty innovation, our…

Hello Brave Beauties, it's Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to…

Regardless of how great your skincare routine, it's normal for your skin to feel a bit dull and lifeless in…

Our Narcissist Foundation Stick is about to replace your liquid foundation! Here are three reasons why you're going to love…

We were so honored by this recent interview shared by Thrive Market! If you're curious about how W3LL PEOPLE came…

Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic…

Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I'm going to show you one of my favorite classic…

Join our team of green beauty gurus as we help you check off some of the people on your holiday…

A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and…

  You've fallen in love with our Bio Base Baked Foundation, but did you know that you can get totally…

The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can't…

Want to see a wizard at work? Pour yourself another cup of coffee and then head over to Camille Styles…

It’s an honor to say that W3LL PEOPLE is available coast to coast, at hundred of independent stockists, who we…

We still can’t believe that this month marks our 10 Year Anniversary! There’s no denying that green beauty is here…

The “3” in W3LL PEOPLE represents the beauty brand’s three founders—a unique trio made up of an elite makeup artist,…

Your time is precious and so is your counterspace. You have things to do and people to see and you…

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time…

If you've been around here for a minute, then you already know that we are huge fans of Osmia Organics.…

By now we hope you've heard of our supercharged, plant-based, nontoxic cosmetics. But perhaps you're still on the sideline, watching…

When the stars took to the red carpet at the 2018 Met Gala there was an extra special guest in…

As a mother the days can be long and difficult, but man does the exhaustion seem to melt away when…

This week we launched our Spring Beauty Box, and you won’t want to miss your chance to grab this exclusive…

We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and…

Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that…

It’s no secret that there are products on the market that contain nasty ingredients known to cause everything from allergic…

If last week's Cream vs Liquid Foundation post didn't convert you to our Narcissist Foundation Stick, this week's Q + A…

Our Narcissist Foundation Stick is an award-winning best-seller that is known to quickly convert anyone who tries it into a…

I don't claim to be great at everything, but I do think that if there's one thing I'm pretty great…

While we love the arrival of winter and all the joys that come with the season, the dry winter air…

As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors,…

The EWG (Environmental Working Group) is the leading resource when it comes to rating personal care products. Their standards are…

Summer officially arrived on June 20th, but I think many of us have been "feeling the heat" the past couple…

Give your beauty routine a much deserved boost with W3LL PEOPLE's NEW all-in-one Bio Booster Facial Serum. Our team is…

Hold on to your makeup bag, natural beauties, because we've got some exciting news! W3LL PEOPLE is infusing luxurious Freshwater…

If you've been telling yourself that you'll make the switch to nontoxic beauty products there is no better time than…

    Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the…

They say good things take time. They also say if it isn't broke, don't fix it. Well, we've never really…

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with...drum roll please…Target! Building upon…

Dear Face: meet nontouring. Just when you thought the millionth YouTube tutorial attempt was going to help you master your…

Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today…

Hello, internet, can you hear us? We're a tad bit nervous that this post might cause you to go up…

We're making our list, and checking it twice. So, Brave Beauty, have you been naughty or nice? We know you've…

We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the…

In the early days, when W3LL PEOPLE was merely a concept being carefully crafted by three dreamers, the diagnosis of…

Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors.…

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series.…

We at W3LL PEOPLE have made no secret of our tireless mission to lead a new generation of beauty committed…

It happens every summer. I remind myself about sun damage and dutifully slather on the SPF like any good #NaturalWarrior…

  W3LL PEOPLE is proud to lead a new generation of socially responsible brands focused on improved health and reduced…

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a…

You'll hear a lot of celebrities, makeup artists and everyday average women proclaim that bronzer is the one product they…

Yes ladies, summer is finally here. Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that…

When asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it's true,…

Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin…

We at W3LL PEOPLE have made no secret of our tireless mission to lead a new generation of beauty committed…

A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should…

W3LL PEOPLE Joins Whole Foods On A Clean Cosmetic Crusade W3LL PEOPLE is proud to announce the launch of our…

Living W3LL is about making healthier choices. We can't avoid all of the bad things that life throws at us,…

You're sure to look fresh and totally rejuvenated with this simple 4-product makeup look featuring a few products from The…

Are you picking up on what we're layin' down, #NaturalWarrior? We're all about pink right now and it's probably obvious…

Nothing freshens up your face like a pop of pink on your cheeks or lips and our green beauty pros…

Our newest product, Bio Correct Multi-Action Concealer, is a game-changer and we can't wait for you to take it for…

It is finally time to introduce you to the newest member of the W3LL PEOPLE family. Our Bio Correct Multi-Action…

We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty…

Each season our team of green beauty pros creates an Essentials Collection. These products create a makeup look that highlights…

Health gurus have been singing the praises of drinking green tea for years now. Guzzle it down and get glowing!…

Contouring can work some serious magic. It gives your face a healthy glow and can help you achieve the overall…

The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or…

'Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer…

You're fierce and you love having options, we know! That's why we're so excited to tell you that two of…

We're back with another installment of W3LL DONE, our blog feature where we show you how to get the red…

Will natural and organic makeup and skincare go bad more quickly than conventional products? The answer is……….not necessarily. While chemical…

The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…

The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…

Oh winter, you can be so charming! Holiday parties. Time with family. Maybe a few gifts tied up with string,…

The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to…

Our Elitst Eyeshadow Powders are a not just potent, pigment-packed color for your lids, they also multi-task when mixed into…

As the sun starts setting earlier and earlier you can almost feel the lack of Vitamin D (sigh). While bronzer…

Bronzer is a year-round love affair (more about that next week) but in the winter we encourage you to embrace…

So much of our inspiration for fashion and face radiates down from the red carpets of A-list events. Here at…

Have you felt it yet, #NaturalWarrior? The change of seasons is upon us and as the leaves begin to change…

Many of us rely on makeup to perfect our skin, but often times it's the chemical-filled makeup itself causing the…

W3LL PEOPLE is proud to announce the launch of our healthy, honest, high performance makeup with, drum roll please...Target. “W3LL…

Thinking of cleaning up your beauty routine? Why not start with your eyes? W3LL PEOPLE Elitist Eyeshadows are beautifully pigmented,…

What happens when lipstick and lip balm get together for a party? A lovechild is born, and that baby is…

We get it. Cleaning out all the nasty products loaded with unhealthy chemicals in your bathroom vanity, like deodorants, is…

This month's W3LL Tip is all about beating the heat! It's no secret that achieving and maintaining perfect makeup in…

Thanks to our friends at Birchbox, we've solved the summertime sadness that can happen with your foundation! Foundation gets a…

No need for hours in the sun or a trip to the spray booth here! Just a few adjustments to…

Your Instagram feed might be missing something: beautiful photographs of fresh cut peonies. Peony season has come to and end.…

Our skin absorbs more than 60% of what we put on it, including creams, oils and cosmetics. We've becoming increasingly…

The opening of your local farmers market means it is the season to add healthy foods into your diet, including…

3 Things to Know About Us + Our Makeup Remover! When our friends at W3LL PEOPLE asked us to write a…

We're excited to share some of our favorite 5-minute makeup looks with you through this new feature! A 5-minute face…

We're rejoicing over the dewy skin trend and love nothing more than skin that looks hydrated and natural. Gone are…

A large, juicy slice of watermelon and the smell of strawberries ripening on the vine are two of my most…

Ahhh wintertime. Now that the holidays are over, we can start to wind down and begin the beautiful process of…

We have to admit we have a little bit of a crush on Dianna Agron. Shirley Pinkson, W3LL PEOPLE makeup…